Hybrid Gala

Gala Banner
2021 Gala Logo

The CHPA Educational Foundation held its 6th Annual Gala on November 17, with 60 companies represented and 230 people attending the hybrid event in person and virtually. The event was held live from the Pando Studio in Ambler, PA with an in-studio audience and also featured 100 virtual attendees on a video wall. In addition, a live watch party hosted at the Emerson Group Studio in Wayne, PA brought together event sponsors and the boards of CHPA and the CHPA Educational Foundation.

Gala Image

About the Gala

The gala is held each year to recognize the critical vision, mission, and consumer-focused work of the CHPA Educational Foundation: to help people live happier, healthier lives through responsible self-care. This year’s event program featured the 2021 U.S. Self-Care Marketing Awards to recognize the strategic innovation and marketing expertise of CHPA member companies in both the over-the-counter (OTC) medicine and dietary supplement industries.

With more than 50 entries received, a judging panel of nine independent experts narrowed the field to 21 finalists whose work was honored at the event. The foundation named the winners in each of the eight categories, recognizing how our industry has championed creativity and innovation during these challenging times. Through purpose-driven and corporate social responsibility initiatives, to new product launches, to multicultural and inclusive marketing campaigns, we recognized best-in-class examples that demonstrate a commitment to serving the consumer through an inspiring, resilient lens.

watch party
watch party
group of people celebrating at table
group of people celebrating at table

The awards were presented by CHPA Educational Foundation Board Members Elizabeth Karvonen of the Emerson Group, and Yvette Baez from Google, Inc. The volunteer awards judging panel included representatives from CVS Health, UWG, Salutem, Might & Matter, FCB Health NY, Cardinal Points Consulting, PinneyAssociates, LifeStyles Healthcare, and Wunderman Thompson.

The 2021 U.S. Self-Care Marketing Award Finalists and Winners Included:


Best Inclusive & Multicultural Campaign Finalists (New Category in 2021)


Sanofi Consumer Healthcare: Gold Bond® #ChampionYourSkin - WINNER

GSK Consumer Healthcare: Everyone’s Welcome at Our Table - TUMS®

GSK Consumer Healthcare: FightingFlu Together – Theraflu

Best Digital Campaign Finalists


GSK Consumer Healthcare: The First Arthritis-Friendly Website – Voltaren - WINNER

Bayer Consumer Health: Alka-Seltzer® Mocktail 

GSK Consumer Healthcare: Emerge Our Best - Emergen-C®

Best Corporate Social Responsibility Campaign: Safe Use Finalists


Colgate-Palmolive Company: Clean Hands - WINNER

Bayer Consumer Health: Bayer® Aspirin Call 9-1-1 Public Service Announcement

Johnson & Johnson Consumer, Inc.: Safe Medicine Use During COVID-19 

Best Social Media Campaign Finalists


Reckitt: Mucinex® Sickwear™ - WINNER

GSK Consumer Healthcare: #TUMSworthy New Year’s Eve

GSK Consumer Healthcare: TUMS® Makes the Super Bowl #TUMSworthy 

Best Corporate Social Responsibility Campaign: Environment/Sustainability


The Procter & Gamble Company: Vicks® NyQuil™/DayQuil™ Packaging Restage - WINNER

Best Launch of the Year Finalists


GSK Consumer Healthcare: Voltaren - WINNER

Bayer Consumer Health: Claritin® Cool Mint Chewables

GSK Consumer Healthcare: Advil® Dual Action 

Best Overall Marketing Campaign with a Budget Under $5M Finalists


Sanofi Consumer Healthcare: Icy Hot® – Get Game Ready - WINNER

Combe Incorporated: OMV! By Vagisil

Reckitt: Mucinex Sickwear™

Best Overall Marketing Campaign with a Budget Over $5M Finalists


Johnson & Johnson Consumer, Inc.: Zyrtec® – Allergens Personified - WINNER

GSK Consumer Healthcare: The Joy of Movement - Voltaren

Sanofi Consumer Healthcare: Xyzal® – Goodnight Allergies

Gala Image

Thank you!

Thank you to all of our attendees, speakers, and presenters for making the evening so memorable. Importantly, a heartfelt thanks to our amazing sponsors, whose generous support helped make the event possible!