The CHPA Educational Foundation held its 6th Annual Gala on November 17, with 60 companies represented and 230 people attending the hybrid event in person and virtually. The event was held live from the Pando Studio in Ambler, PA with an in-studio audience and also featured 100 virtual attendees on a video wall. In addition, a live watch party hosted at the Emerson Group Studio in Wayne, PA brought together event sponsors and the boards of CHPA and the CHPA Educational Foundation.
About the Gala
The gala is held each year to recognize the critical vision, mission, and consumer-focused work of the CHPA Educational Foundation: to help people live happier, healthier lives through responsible self-care. This year’s event program featured the 2021 U.S. Self-Care Marketing Awards to recognize the strategic innovation and marketing expertise of CHPA member companies in both the over-the-counter (OTC) medicine and dietary supplement industries.
With more than 50 entries received, a judging panel of nine independent experts narrowed the field to 21 finalists whose work was honored at the event. The foundation named the winners in each of the eight categories, recognizing how our industry has championed creativity and innovation during these challenging times. Through purpose-driven and corporate social responsibility initiatives, to new product launches, to multicultural and inclusive marketing campaigns, we recognized best-in-class examples that demonstrate a commitment to serving the consumer through an inspiring, resilient lens.
The awards were presented by CHPA Educational Foundation Board Members Elizabeth Karvonen of the Emerson Group, and Yvette Baez from Google, Inc. The volunteer awards judging panel included representatives from CVS Health, UWG, Salutem, Might & Matter, FCB Health NY, Cardinal Points Consulting, PinneyAssociates, LifeStyles Healthcare, and Wunderman Thompson.
The 2021 U.S. Self-Care Marketing Award Finalists and Winners Included:
Best Inclusive & Multicultural Campaign Finalists (New Category in 2021)
Sanofi Consumer Healthcare: Gold Bond® #ChampionYourSkin - WINNER
GSK Consumer Healthcare: Everyone’s Welcome at Our Table - TUMS®
GSK Consumer Healthcare: FightingFlu Together – Theraflu
Best Digital Campaign Finalists
GSK Consumer Healthcare: The First Arthritis-Friendly Website – Voltaren - WINNER
Bayer Consumer Health: Alka-Seltzer® Mocktail
GSK Consumer Healthcare: Emerge Our Best - Emergen-C®
Best Corporate Social Responsibility Campaign: Safe Use Finalists
Colgate-Palmolive Company: Clean Hands - WINNER
Bayer Consumer Health: Bayer® Aspirin Call 9-1-1 Public Service Announcement
Johnson & Johnson Consumer, Inc.: Safe Medicine Use During COVID-19
Best Social Media Campaign Finalists
Reckitt: Mucinex® Sickwear™ - WINNER
GSK Consumer Healthcare: #TUMSworthy New Year’s Eve
GSK Consumer Healthcare: TUMS® Makes the Super Bowl #TUMSworthy
Best Corporate Social Responsibility Campaign: Environment/Sustainability
The Procter & Gamble Company: Vicks® NyQuil™/DayQuil™ Packaging Restage - WINNER
Best Launch of the Year Finalists
GSK Consumer Healthcare: Voltaren - WINNER
Bayer Consumer Health: Claritin® Cool Mint Chewables
GSK Consumer Healthcare: Advil® Dual Action
Best Overall Marketing Campaign with a Budget Under $5M Finalists
Sanofi Consumer Healthcare: Icy Hot® – Get Game Ready - WINNER
Combe Incorporated: OMV! By Vagisil
Reckitt: Mucinex Sickwear™
Best Overall Marketing Campaign with a Budget Over $5M Finalists
Johnson & Johnson Consumer, Inc.: Zyrtec® – Allergens Personified - WINNER
GSK Consumer Healthcare: The Joy of Movement - Voltaren
Sanofi Consumer Healthcare: Xyzal® – Goodnight Allergies
Thank you to all of our attendees, speakers, and presenters for making the evening so memorable. Importantly, a heartfelt thanks to our amazing sponsors, whose generous support helped make the event possible!