Healthy Literacy Initiatives

Woman looking at shelf of medicine

The COVID-19 pandemic has magnified health disparities that have existed in the United States for generations and highlighted an even greater need to provide educational support on medicine safety to diverse populations, especially in underserved communities and among those individuals with low health literacy.

Given these significant gaps in health literacy and health equity, the foundation believes it is essential to support these consumers by increasing knowledge and awareness about how to safely choose and use consumer healthcare products.

As a first step in this important journey, CHPAEF commissioned research with Concentrics to better understand how we can support the safe and responsible use of our industry’s products with individuals who have low health literacy. We talked to 60 multicultural consumers in four geographic locations in the U.S. Insights from this qualitative research will help us develop educational materials and create programs to empower decision-making with this important segment of society, including those who live in diverse, underserved communities.

Thanks to a generous gift from Johnson & Johnson Consumer, Inc., we are excited to confirm a collaboration on medicine safety with the National Black Nurses Association that will begin in 2022. Our collaboration will include opportunities to connect with their 200,000 members, who are African American registered nurses, licensed vocational/practical nurses, nursing students and retired nurses from the USA, Eastern Caribbean and Africa, with 111 chartered chapters in 34 states. More updates will be coming throughout next year.