Know Your Dose

OTC Pain reliever education banner

KYD 2020

Led by the Acetaminophen Awareness Coalition in partnership with the CHPA Educational Foundation, this year Know Your Dose celebrated 10 years of promoting acetaminophen safety to consumers. Congratulations to our Coalition partners and advisers FDA and CDC for this tremendous accomplishment in public education!

Family playing around together
Family playing around together

Campaign Highlights

With a concentrated focus on older adults, this year the campaign utilized paid media, AAC partner amplification, and HCP offices to engage with consumers and patients on the risks involved with taking too much acetaminophen.

AAC logos

Celebrating 10 Years of AAC Engagement

Know Your Dose has achieved 100% engagement from AAC members and campaign advisors since 2011!


Older Adult Campaign

Following message testing research, we created a new video reminding adults 65+ to take medicines with acetaminophen safely and avoid taking too much.

At Points of Care & Points of Purchase: This video ran on screens in 171 pharmacies and in 339 gerontology clinics/primary care waiting rooms in 12 states.

Social Media Engagement: Generated more than 3.8 million impressions and 186,700 video completions.

KYD website screenshot
slash-sm Increasing Awareness on Safety

The website survey measured visitor awareness about acetaminophen safety.

  • More than two-thirds of respondents rated the information on the site as useful or extremely useful
  • 83% of respondents reported being more likely to check the Drug Facts label on the medicines they’re taking​

Cold & Flu Rally

Through social media, display, and native advertising, coupled with a national radio media tour and audio news release, this year’s Cold and Flu rally aimed to increase awareness about the more than 600 medicines that contain acetaminophen and not to take more than the maximum daily dose. The rally garnered 26.4M impressions and the RMT reached more than 11.7M listeners.

Cold Flu
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AANP conference
NCOA conference
NCPA conference

HCP Engagement

Know Your Dose exhibited at the National Council on Aging Virtual Conference, the American Association of Nurse Practitioners Annual Conference, and the National Community Pharmacists Annual Convention this year, with a reach of approximately 7,700 HCPs.