OTC Pain Reliever Education

OTC Pain reliever education banner
OTC-Pain

While continuing to educate older consumers with pre-existing health conditions via promotion of the OTC Pain Reliever Assessment on KnowYourOTCs.org and a 30-second animated video, the award-winning OTC Pain Reliever Education campaign also launched two three-month pilot initiatives focused on reaching Spanish-speakers and underserved older adults with key safety messages related to pain relievers. Additionally, the campaign continued to expand upon pain management-related content on KnowYourOTCs.org and enhance its search engine optimization (SEO) efforts to increase organic site traffic.

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Campaign Highlights

Optimizations made to paid promotional tactics aimed at driving older adults with pre-existing conditions to the interactive assessment resulted in the campaign surpassing its 2021 goal for assessment completions.

  • 56% over 2021 assessment completions goal
  • 11% year-over-year decrease in cost per completion
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Expanded Promotion of the Pain Reliever Assessment to Spanish-Speaking Consumers

Translated the interactive assessment into Spanish and successfully piloted a three-month digital marketing campaign to educate Spanish-speaking “at-risk” consumers. Efforts resulted in:

assessment completions
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Developed & Launched A Research-Based Pilot Effort Targeting the Underserved Older Adult Population

Executed a comprehensive research plan to gain a thorough understanding of the underserved older adult consumer’s pain management experience and use of OTC pain relievers. Following research findings, we successfully launched a three-month digital marketing campaign promoting the interactive assessment and KnowYourOTCs.org content focused on specific types of pain. Efforts resulted in:

assessment completions
site visits to pain type content on KYOTCs.org
OTC Pain Education - Website Content 2
OTC Pain Education - Website Content 1
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Continued to Add Expert-Authored Pain Management-Related Content to KnowYourOTCs.org

Expanded and optimized holistic pain management content to educate consumers about the variety of options available for inclusion in their “pain management toolbox” – including articles on at-home symptom treatments for arthritis and back pain.

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Increased Organic Web Traffic to Pain Content on KnowYourOTCs.org

Search engine optimization (SEO) efforts conducted throughout the year earned more than 71,500 non-paid visits to pain content on KnowYourOTCs.org.